Roofing Company Books 152 Appointments From Meta Ads
Apex Roofing's two best Meta campaigns booked 152 appointments straight into the calendar at about $47 each. Not leads to chase. Appointments.
$7,159→152 appointments
152Appointments booked from two campaigns
$47Per booked appointment
$36KTotal Meta spend on the account
Most contractor ads are optimised for leads, which is why most contractors have a phone full of numbers that never picked up. Apex Roofing's campaigns were optimised for something further down: a booked time on the calendar, made on the website, before anyone from the office had to call.
The two campaigns
The original campaign and the copy that beat it. 152 appointments booked on the website from $7,159 of spend, about $47 each. The account has spent $36,365 in total.
The ad itself leaned on what homeowners are tired of: the lead marketplaces that sell the same job to five roofers at once. The headline said so. The offer was a straight discount, and the button went to a booking page, not a form.
Why appointments and not leads
A lead costs less than an appointment on paper. It also costs an hour of someone's day to turn into one, and most of them never do. When the ad's job is the appointment, the cost per appointment is the only number that matters, and the office opens the day with a calendar instead of a call list.
If you run a home services company
The Growth Audit is where we look at what your ads are optimised for and what that is costing you. Book one here.
Anthony and his team have been amazing. They've brought me so much business in the last couple of months, new leads and new clients coming through my door… Medspas are everywhere now, so if you want to stand out and stay booked, I highly recommend them. Worth every single penny.
Diana J.
Anthony the CEO even personally came into my office and helped me fix my Google Business profile, which had been a longstanding issue. Thanks to their diligent efforts, my business now ranks higher on Google, attracting more clients than ever before.
BBasem T.
Anthony and his team have been a huge asset to our business. 🙌 Over the past few months we noticed the teams impact and we can’t wait to see how they continue to help scale our business! It’s always great to work with people that are professional, attentive, and communicative through out the process. I’d definitely recommend them. 10/10
Iris L.
They treated my business like their own, made some off the wall adjustments to my website, and ultimately helped my company achieve its goals by mastering SEO and marketing strategies!
JJordan B.
My experience working with Architected Relations was unlike any experience I have ever had working with a digital marketing agency… Their team communication is outstanding and transparent… I was actually able to see my thoughts and ideas come to life with their stellar execution.
Braxton W.
We’ve worked with other companies in the past, but none delivered like these guys. We found Architected Relations, and everything changed. Within months, our calendar was fully booked with homeowners looking for remodels, and we closed many projects, some over $250K each.
Nick A.
They are by far the most honest vendor we have used for marketing our business. The amount of care they showed and the transparent communication makes me fully trust their guidance. They provide top level work and if you are looking for a digital marketing team, then look no further.
VVena G.
They will never leave you on read and everyone is there to answer your questions in a designated CRM designed just for your business and office staff. What can you lose besides finding the leads you seek!
Lilly T.
Anthony and his team at Architected Relations are as good as it gets in digital space! From project inception up until now, AR has delivered on every project that we had requested - not only met expectations, but exceeded them by a landslide!
Amran B.
Architected Relations has exceeded all my expectations. From our initial consultation to the continuous stream of qualified leads, they have displayed expertise, professionalism, and a deep understanding of my industry. Their innovative strategies have given my business a significant edge in a competitive market.
Orel H.
Architected Relations stands out with their professionalism and marketing knowledge. I partnered with them over a year ago and they've helped me scale my business through digital ads, marketing strategies, and content consulting. Since partnering, I've had incredible success generating meaningful leads…
George E.
Working with them is easy and stress free. They make sure everything is perfect. I highly recommend working with architected relations!
Sean B.
Ever since teaming up with Anthony and Architected Relations, our company site and platform has gone to the next level… All of our ideas that we have planned out on paper came to life and I could not be happier.
Issa R.
Anthony and his team have been amazing. They've brought me so much business in the last couple of months, new leads and new clients coming through my door… Medspas are everywhere now, so if you want to stand out and stay booked, I highly recommend them. Worth every single penny.
Diana J.
Anthony the CEO even personally came into my office and helped me fix my Google Business profile, which had been a longstanding issue. Thanks to their diligent efforts, my business now ranks higher on Google, attracting more clients than ever before.
BBasem T.
Anthony and his team have been a huge asset to our business. 🙌 Over the past few months we noticed the teams impact and we can’t wait to see how they continue to help scale our business! It’s always great to work with people that are professional, attentive, and communicative through out the process. I’d definitely recommend them. 10/10
Iris L.
They treated my business like their own, made some off the wall adjustments to my website, and ultimately helped my company achieve its goals by mastering SEO and marketing strategies!
JJordan B.
My experience working with Architected Relations was unlike any experience I have ever had working with a digital marketing agency… Their team communication is outstanding and transparent… I was actually able to see my thoughts and ideas come to life with their stellar execution.
Braxton W.
We’ve worked with other companies in the past, but none delivered like these guys. We found Architected Relations, and everything changed. Within months, our calendar was fully booked with homeowners looking for remodels, and we closed many projects, some over $250K each.
Nick A.
They are by far the most honest vendor we have used for marketing our business. The amount of care they showed and the transparent communication makes me fully trust their guidance. They provide top level work and if you are looking for a digital marketing team, then look no further.
VVena G.
They will never leave you on read and everyone is there to answer your questions in a designated CRM designed just for your business and office staff. What can you lose besides finding the leads you seek!
Lilly T.
Anthony and his team at Architected Relations are as good as it gets in digital space! From project inception up until now, AR has delivered on every project that we had requested - not only met expectations, but exceeded them by a landslide!
Amran B.
Architected Relations has exceeded all my expectations. From our initial consultation to the continuous stream of qualified leads, they have displayed expertise, professionalism, and a deep understanding of my industry. Their innovative strategies have given my business a significant edge in a competitive market.
Orel H.
Architected Relations stands out with their professionalism and marketing knowledge. I partnered with them over a year ago and they've helped me scale my business through digital ads, marketing strategies, and content consulting. Since partnering, I've had incredible success generating meaningful leads…
George E.
Working with them is easy and stress free. They make sure everything is perfect. I highly recommend working with architected relations!
Sean B.
Ever since teaming up with Anthony and Architected Relations, our company site and platform has gone to the next level… All of our ideas that we have planned out on paper came to life and I could not be happier.
